From Vision to Execution
Start Smart
Move Calm
Build with a process that is paced, strategic, and right-sized for where you are now.
Stay Clear
Choose tech and tools that match your vision, with long term clarity
Why Fifth Layer
There is no shortage of advice available for founders but very little of it speaks to the space between the spark of an idea and a smart, sustainable product build.
That is the Fifth Layer. I created this approach for women founders who want a different kind of product journey one that is paced, purposeful, and backed by practical, hands-on experience in product and technology leadership.
I offer straightforward, practical support based on years of product and technology leadership tailored to early stage founders.
Whether you are shaping your MVP, figuring out the right delivery approach, or unsure where to start I help you focus, make informed decisions, and avoid costly missteps.
The Digital Product Pathway™
A six-layer journey from idea to execution
Layer 1: Inner Drive
Clarify your purpose, values, and vision of success — so you build from what matters most
Layer 2: Vision
Understand who you're building for and why. Map the real-world context your product needs to serve.
Layer 3: Business Model
Validate how your idea creates value and whether it’s worth building in the first place.
Layer 4: Product Strategy
Define your MVP. Decide what to build now and what to leave out. This is where we often begin.
Layer 5: Tech Discovery & Delivery
Make tech choices that match your product and your pace. Prepare for execution with confidence.
Layer 6: Execution
Build without chaos. Align team, scope, and delivery in a way that supports sustainable progress.
Transition from idea to product, through structured conversations, thoughtful planning, and practical guidance on product and technology decisions.
Our work starts with assessing where you are and defining what will move you forward effectively.
Clarity Session
A 60-minute call to map where you are in the product journey, what you need most, and what to avoid next.
You’ll leave with insight and a clear action plan.
From: £190
Product Strategy Sprint
A 1–2 week collaboration to define your MVP, prioritise features, and structure your product roadmap.
So you build the right thing from the start.
From: £650
Tech Discovery &
Delivery Support
We define your ideal tech approach, assess tools and team needs, and plan a lean delivery path.
Includes documentation and practical next steps.
From: £850
Start with a Conversation
I work with a small number of early-stage founders at a time. If you'd like to explore working together, book a free 30-minute intro call.
Behind Fifth Layer
With over twenty years of experience across engineering, product strategy, and leadership, I have worked in both early-stage startups and large tech environments. Now, I help founders cut through noise and complexity to build the right product with structure, focus, and smart tech choices.
I bring a collaborative mindset and a deep understanding of the early product journey especially the moments where things often go off-track. That is what I bring to every founder I work with — and why I built Fifth Layer.
— Andrea